06.01.2016 A Fruit That Works Harder For You Share on Facebook Share on Twitter Share on LinkedIn The makings of a super-fruit “Super-fruit.” It’s a term that’s been used to describe everything from apples, to grapes, to goji berries, but what makes all these fruits so “super”? Is it their taste, their versatility, their health benefits? If you’re looking for a fruit that’s a triple threat, the “queen bee” of fruits, look no further than the cranberry, perhaps the super-est of all of Mother Nature’s fruits. In addition to offering a unique, invigorating taste and serving as a versatile ingredient in dishes from burgers to salads, the cranberry is supported by more than 50 years of research suggesting that it plays an essential role in promoting health and wellness. The power to protect Now, new research shows that the cranberry’s benefits may have an important role in urinary tract health. According to a landmark trial published by the American Journal of Clinical Nutrition, a daily regimen of cranberry juice reduces symptomatic UTIs by about 40 percent in women with recurrent UTIs – suggesting a significant reduction in the need for antibiotics for UTI symptoms in women. That’s a big win for your body – especially for those women who are currently on regular regimens of low-dose antibiotics for the prevention of recurrent UTI symptoms. And people agree – according to an omnibus survey of 1,000 Americans conducted by KRC, 3 in 4 Americans confirmed they’d rather drink a glass of cranberry juice a day than take antibiotics multiple times a year. 1 Combatting a looming crisis Beyond helping to reduce recurrent symptomatic UTIs, cranberries can be a nutritional alternative to reducing the use of antibiotics worldwide. Which is a big deal, because reducing antibiotic use is a key step in combatting antibiotic resistance – a problem the World Health Organization has called “one of the greatest challenges for public health today.” 2 Think people don’t know just how threatening antibiotics resistance is? Think again: more than 91 percent of Americans say they know that overusing antibiotics can be harmful to their health.3 So the next time you hear someone make reference to a super-fruit, find out what’s behind the super-fruitiness and see how it stacks up to the cranberry, the fruit that works harder for you. 1 The 2016 Ocean Spray/KRC Research U.S. Antibiotics and Cranberry Juice online survey was conducted from May 6 to May 8 among 1,000 American adults, 18 years and older. 2 Antimicrobial resistance: global report on surveillance 2014; WHO; http://www.who.int/drugresistance/documents/surveillancereport/en/ 3 The 2016 Ocean Spray/KRC Research U.S. Antibiotics and Cranberry Juice online survey was conducted from May 6 to May 8 among 1,000 American adults, 18 years and older.